Ubiquitous IA: Cross-Channel Strategy

Ubiquitous IA: Cross-Channel Strategy: - Sent using Google Toolbar

Stuart Pigott's Planet Wine Talks about Ubiquitous Wines

Stuart Pigott writes at Planet Wine:

"... in order for the [yellow tail] wines to gain their massive sales momentum in the US market there was, „an unholy amount of money being spent throughout the distribution system to insure their ubiquity.“"